Nice Light

Nice Light Ltd is a UK-registered independent documentary film production company (Companies House number 05881275, SIC code 59111 — motion picture production activities), incorporated in July 2006 and rebranded to its current name in September 2023. It was previously known as Will Pugh Ltd (2006–2023). The company is registered at 10 Milton Road, London, SE24 0NP. Nice Light is led by two directors: Elena Andreicheva (appointed 2020), an Oscar and BAFTA-winning producer and director, and William Richard Pugh (appointed 2006), a Director of Photography. Elena Andreicheva studied physics and science communication at Imperial College London and has a career spanning hard-hitting documentaries on incarceration, drug policy, and human trafficking. Her best-known prior work is Learning to Skateboard in a Warzone (if you're a Girl), which won the Academy Award for Best Documentary Short Subject at the 92nd Academy Awards in 2020. In January 2024, Nice Light received a grant of £100,000 (approximately $127,070) over two years from Open Philanthropy under its Navigating Transformative AI focus area, to support the production of a documentary about the potential risks of advanced AI. The resulting film, Intelligence Rising, world premiered on March 15, 2026, in the F:act Award section of CPH:DOX (Copenhagen International Documentary Film Festival). The 74-minute (also available in a 55-minute version) UK documentary examines how artificial intelligence might reshape global power structures. The film features prominent figures including AI entrepreneur Marc Warner (CEO of Faculty AI), former head of the British Army General Patrick Sanders, Skype co-founder and investor Jaan Tallinn, and historian and author Yuval Noah Harari. The documentary is co-produced with Object, executive produced by Mandy Chang and Paula Comley, with cinematography by Harry Truman, and is represented for international sales by Autlook Filmsales.