HitRecord is an online collaborative media platform founded by actor Joseph Gordon-Levitt and his brother Dan Gordon-Levitt. Originally launched as a creative community where artists worldwide collaborate on films, music, writing, and other media, HitRecord expanded into AI safety work in 2024 with the establishment of the HitRecord AI Safety Project LLC and the HitRecord AI Safety Digital Media Fund (a 501(c)(3) nonprofit). Funded by Jaan Tallinn through the SFF Initiative Committee, this AI safety arm leverages HitRecord's media expertise and Gordon-Levitt's public platform to raise awareness about AI risks, advocate for AI regulation, and support creator protections in the age of artificial intelligence.
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Theory of Change
HitRecord's AI safety work operates on the theory that public awareness, storytelling, and cultural engagement are critical levers for AI safety outcomes. By leveraging Joseph Gordon-Levitt's celebrity platform and HitRecord's media production capabilities, the organization aims to translate complex AI safety concerns into accessible public narratives that build broad support for AI regulation. The causal chain runs from media production and public advocacy to increased public understanding of AI risks, which in turn creates political will for AI safety legislation and corporate accountability. This approach complements technical AI safety research by addressing the demand side of the equation: ensuring that democratic publics and policymakers understand and act on AI risks, including existential risks from superintelligence.
Grants Received
from Survival and Flourishing Fund
from Survival and Flourishing Fund
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Details
- Last Updated
- Apr 2, 2026, 9:48 PM UTC
- Created
- Mar 18, 2026, 11:18 PM UTC